Cisco (NASDAQ: CSCO) has a proven track record of successfully capturing market transitions. The company began in 1997 with the reality that Voice and Video would all be one, moving to the Networks of Networks in 2000 and the Network becoming the platform for all related technologies and the core of customer solutions, moving to the most recent market transition of Collaboration and Web 2.0 technologies.
At Cisco customers come first and an integral part of the company’s core operations is creating long-lasting customer partnerships and working with them to identify their needs and provide solutions that support their success. The concept of solutions being driven to address specific customer challenges has been with Cisco since its inception. Since its establishment, Cisco has shaped the future of the Internet by creating unprecedented value and opportunity for the customers, employees, investors and ecosystem partners and has become the worldwide leader in networking - transforming how people connect, communicate and collaborate.
Cisco & The Environment:
Cisco is committed to operating in an environmentally-responsible manner, creating energy-efficient products, providing solutions to customers that help them meet their environmental goals, and inspiring employees to get involved and take action. The company believes in the opportunity for the ICT industry to reduce emissions while disproportionately helping others to reduce theirs. Cisco’s vision is:
“If it can be connected to the Internet, it can be green.”
Cisco & Corporate Social Responsibility:
Corporate social responsibility is a key component to the company’s culture. Cisco’s products promote collaboration and communication of information that is used not only to empower businesses but also to modernize governments, support education, and foster economic development. Cisco’s 2009 Corporate Citizenship Report addresses stakeholder concerns for the company’s citizenship governance practices and commitment to employees, the environment, and society. It reflects Cisco’s thinking methodology and progress to date on the issues that affect the sustainability and health of both business and society, and describes the tangible benefits of the company’s corporate social responsibility activities.